Car Ads – Transeum

The Skoda Cake

August 28, 2008August 25, 2008 by Wattsy

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Skoda has made a big comeback in recent years so there adverts have been hitting TV screens in a lot more places then they would have at the time when they were churning out outdated cars mainly to communist eastern block countries. Since 1991 Skoda have been owned by the VW Group and they now produce modern styled cars with decent quality like their VW cousins, unlike some of the Skodas of the 70s and 80s. A popular Skoda ad to hit the screens in Australia since their launch has been the Skoda built out of sand, we found this clever earlier version that involves building a car out of cake and our love of cake makes us want to share it here. Take note of what gets used for engine oil too.

Daewoo Maepsy, a Gemini with a familar face

July 2, 2008June 30, 2008 by Wattsy

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The Isuzu Gemini was one of the most popular of GM small cars during the late 70s and early 80s with versions produced is Japan, Australia, Brazil, and the UK to name a few. While most of these models started life as a carbon copy of each other some did get a unique from end treatment to suit their own market. As the South Korean Daewoo version progressed along its lifespan it obtained a Opel Rekord or Holden Commodore looking frontend with a dashboard that looks remarkably similar to the Holden Camira dash (that was proberbly derived from another GM J car). The Daewoo Maepsy in the commercial above is dated around 1985, it was about then Gemini’s in the rest of the world moved to an all new front wheel drive platform.

Football, Meat Pies, Kangaroos and Holden Cars

June 4, 2008 by Wattsy

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Any Aussie out there should remember this marketing campaign for Holden from the late 70’s and early 80’s. The catchy Jingle was featured heavily around the footy season as Holden was a major sponsor. We couldn’t decide on our youtube feature ad of the week this week, so after you watch the above video featuring the Commodore hit the read more to see the 70’s version with featured the Holden Kingswood. Be warned you may be singing the jingle all day!

Car ad of the week

May 30, 2008May 29, 2008 by Wattsy

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This weeks car ad is a funny one from Italian car manufacturer Fiat for their supermini car the Palio. Apparently if you buy yourself one of these you will love it so much you will do anything to protect it. If you know what country this ad comes from drop us a note in the comment box as we love to know. The Palio has been produced since 1996 in various countries from South America to eastern Europe and Asia.

1948’s Futuramic Oldsmobile

May 11, 2008May 12, 2008 by Wattsy

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In 1948 Oldsmobile launched this classic series of commericals highlighting how simple it was to drive their new automatic car. How simple was it? Well it was that simple even a woman could drive. They don’t say this exactly but we all know what they were thinking. Take a look and enjoy a classic bit car advertising from a bygone era.

Car commercial of the week

May 5, 2008May 6, 2008 by Wattsy

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Nothing sells products more than including a fluffy animal in your advertising campaign. Well Opel took a slightly different approch for their Astra GTC commercial. Watch the above video and enjoy.

Holden Camira – Supercar?

March 31, 2008March 31, 2008 by Wattsy

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One of our favorite car ads from the 80s was the Tron inspired marketing campaign for the Holden Camira. The Camira was Australia’s version of GM’s J car program and when first released was a huge success, it even won car of the year. Holden’s marketing line for the Camira was “Supercar” and the early purchasers of the Camira soon found out the only thing that the Camira had in common with a real supercar was poor reliability. The issues that dogged the first model (the JB) affected sales on the whole series, so much so that the New Zealanders refused to take the follow up JD model and imported the Japanese version instead. Some people claim the later models like the JD or JE were fantastic but you still have trouble even giving them away.

The Daewoo Royale

March 26, 2008March 26, 2008 by Wattsy

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As part of our series featuring old car ads we thought we thought a look at a car you may not know but looks all too familiar. The Daewoo Royale was based on the European Opel Rekord that was also produced in England as the Vauxhall Carlton. Australian’s will also note the uncanny resemblance to the Holden Commodore as it too was based on the Rekord design. Many people don’t realize that Daewoo has had a long relationship through a joint venture with General Motors dating back to the early 70’s. In 2001 GM and its partners bought 66% of Daewoo’s assets, today most of Daewoo’s exports are badged engineered as another GM brand like Holden or Chevy. The Royale was produced from 1975 untill 1991 when it was replaced by another Opel derived car the Daewoo Prince.