AMC Gremlin – what were they thinking?

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The AMC Gremlin has to go down in history as one of the worst ideas in automotive marketing history, named after creatures that cause mechanical problems it was released on April fools day 1970. AMC had very little money to invest at the time so when they need a car in the subcompact market they cut the rear off their compact Hornet model and created this horrid looking box. It could come with either a 2l 4 cyl or a 3.3, 3.8 or a 4.2 6 cyl and a 5 lt V8 engine and this was in a market that was compeating against the VW Beetle, despite all that seems wrong on the surface the car sold well and was one of AMC’s largest production runs with just over 670,000 cars produced over 9 years. The car even has developed a cult following partly thanks to its over the top 1970s looks and the fact that the larger engine cars are resonable performers if not a bit thursty. But many think this along with a few of AMC’s other products are dogs and is probably the car that marked the start of AMC’s downfall.