January 23rd, 2008
Just a few weeks after the 3 door Ford Verve concept stunned crowds at the Frankfurt Motor Show, it and a stylish 4 door version has taken centre stage at the Ford stand at Detroit’s American International Motor Show this week. With the rising fuel prices and the global warming problems Ford think this small, practical and stylish type of car might just be the next big growth segment in the industry. Industry figures predict 38 million units of this size car will be sold worldwide by 2012 and if this lovely little Verve is any indication of what Ford has in mind they will be after a pretty big slice of the business. Ford have built the Verve concept to showcases the style, technology, premium materials and more substantial content that will set it apart from other offerings when Ford’s new small cars go on sale in North America in 2010.