Holden Camira – Supercar?

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One of our favorite car ads from the 80s was the Tron inspired marketing campaign for the Holden Camira. The Camira was Australia’s version of GM’s J car program and when first released was a huge success, it even won car of the year. Holden’s marketing line for the Camira was “Supercar” and the early purchasers of the Camira soon found out the only thing that the Camira had in common with a real supercar was poor reliability. The issues that dogged the first model (the JB) affected sales on the whole series, so much so that the New Zealanders refused to take the follow up JD model and imported the Japanese version instead. Some people claim the later models like the JD or JE were fantastic but you still have trouble even giving them away.