Holden Camira - Supercar?
March 31st, 2008
One of our favorite car ads from the 80s was the Tron inspired marketing campaign for the Holden Camira. The Camira was Australia’s version of GM’s J car program and when first released was a huge success, it even won car of the year. Holden’s marketing line for the Camira was “Supercar” and the early purchasers of the Camira soon found out the only thing that the Camira had in common with a real supercar was poor reliability. The issues that dogged the first model (the JB) affected sales on the whole series, so much so that the New Zealanders refused to take the follow up JD model and imported the Japanese version instead. Some people claim the later models like the JD or JE were fantastic but you still have trouble even giving them away.
Entry Filed under: Classic Cars, Worlds Worst Cars | Tags: Car Ads
2 Comments Add your own
1. johno | April 10th, 2008 at 1:03 am
How dare u call this car word worst car it is Holden classic Aussie car Thy make greatest cars in world Look at Commodoore it is worlds best car ever Perhaps you should put all ford Amarican crap cars in this section expeclly Falcon
Only thing Holden coud do to make Camira better is ad a V8- Aussie Holdens rule RIP Brocky
2. Barry | April 15th, 2008 at 3:37 am
Saw a great quote the other day
‘Holden- simple cars for simple people’
sums it up nice!
And as for Brocky…don’t I remember him jumping ship from Holden over to Ford (and then to some ugly Russian car)
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